Information Technology Group
ITG’s Multimedia Services Group(MMG) provides a wide variety of services and support for producing and hosting all types of video and audio content. With a combination of in-house, University, and contracted expertise available, MMG can coordinate projects of any size to provide the media products and services you need. Think of it as YouTube, but targeted at CBS-only constituencies with a nearly unlimited capacity to store and serve video. We have launched the general framework, but we need your content to help populate it! Videos can appear in MediaSpace for searchability, anywhere on the web you’d like for integration with existing sites, and we have partnered with Samberg to expand the options for incorporating video into your Canvas courses.
The Media Studio is the Business School’s live link to global media markets. With HD connections to virtually every cable and broadcast television network on the globe, the Media Studio is the Business School’s direct connection to the Business world. As events are taking place, Business School faculty and other experts can be pulled live into the media outlets covering them. When not on the air, the Media Studio serves as our home base for video post production on other projects. It’s great for review sessions!
Whether you want to reach two or 10,000 people live, 1:1, 1:many or many:1, in-class or for other events, we have services and facilities to meet your needs. MMG can work with you to produce instructional materials for your course, from documentary out-takes to full feature interactive Case Studies. Most services are either free to you or heavily subsidized by the School depending on the amount of production and post-production required. Contact the Multimedia Services Group with any questions about media content production.
How to: When to use in house video production vs outsourcing.
There is a general equation I follow to determine if an organization should produce video in-house or outsource, and it all has to do with how much content you’re planning on producing and how much would it cost to a) outsource or b) hire someone internally. Say you’re looking at a project that requires a few basic videos like product videos, interviews, or demos that you plan to leverage for a while – evergreen video content. For all intents and purposes, this video venture is a test of the content type and is budgeted accordingly. Especially if you’re thinking about video content for your homepage or a major marketing campaign. You’ve already determined that video is a cornerstone of your marketing.
Now you’re trying to build a larger video program with product videos, interviews, demos, communications, and some big budget projects. This is a scenario where you’re really going to start to see the benefit of in-house video production vs outsourcing, both from a management and budget standpoint. Having someone dedicated internally will enable you to write, shoot, and edit different types of video. If you are starting out with video and doing simple interviews and events, then someone with less experience and technical skill would be fine. If you have more invested in video already, I recommend you look for someone or multiple people with more experience.
Look for someone with serious technical chops, the experience to shape your video strategy, and the ability to keep things moving. WEBINAR: Do more with less – Maximize any video budget.
Learn how to make your cinematic vision a reality with a certificate or degree in video production from Collin College. Video Production focuses on developing the concept, design and production skills necessary for creating digital video content in any delivery format. You will learn script writing, storyboarding, video production with cameras, audio and lighting, as well as nonlinear editing using industry-standard tools and techniques. For more than 20 years, the Communication Design department at Collin has offered industry-standard education in the creative service fields of animation, digital video, graphic design, web and interactive design. All full-time faculty have industry experience and all associate faculty are practicing professionals.
Guest speakers from industry are featured on an ongoing basis. Current industry practices and standards are a central component of classroom instruction and there is an elective option for the most diligent students to earn credit through local industry internships.
Communication and Media Studies Department
The Audio and Video Production minor offers students an understanding of the processes involved in conceptualizing, writing, designing, and producing works in media based on the effective principles and practices of media aesthetics for target audiences. This minor will equip students with the information and tools necessary to create, manage, and evaluate audio and video works as vehicles of communication. The minor consists of 16 credit hours of audio and video production CMS courses. Electives*Please note that some courses require concurrent enrollment in a lab section. CMS 340/341 Narrative Filmmaking and Lab.CMS 440/441 Advanced Narrative Filmmaking and Lab.CMS 460 Topics in Media Production III.
In order to declare the minor, students must have a minimum 2.0 G.P.A. and have completed the core competency in College Writing.